Position:
Digital Marketing
Manager
Employment Type
Full-time (Remote)
Location
Anywhere in the world
About the John Locke Institute
The John Locke Institute is an independent educational organisation dedicated to inspiring and equipping exceptional students for academic and intellectual success. Through our prestigious summer schools, essay competitions, and residential courses in Oxford, Princeton, Georgetown, Singapore, Nanjing, Dubai, and Hong Kong, we cultivate a rigorous learning environment that fosters critical thinking, intellectual humility, and open-minded discourse.
Our programmes bring together talented students and distinguished faculty, offering a unique platform for academic challenge and personal growth. By engaging with complex ideas and refining their reasoning skills, students develop the confidence to excel in their academic and professional journeys.
Position Summary
The Digital Marketing Manager will develop, manage, and optimise the John Locke Institute’s digital marketing efforts across web, email, paid media, SEO, SEM, and other digital channels. The role focuses on crafting high-quality web content, maintaining and improving the website, and delivering data-driven digital campaigns.
You will also support event communications leading up to and during major JLI events, manage segmentation strategies and contact lists, and collaborate closely with the Social Media Marketing Manager, Event Managers, and Admissions teams to ensure consistency and effectiveness across all communications.
Key Responsibilities
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Digital Strategy & Campaigns
Develop and execute JLI’s digital marketing strategy across web, email, and digital advertising channels.
Plan, launch, and optimise SEO and SEM campaigns to increase website visibility, search ranking, and lead generation.
Manage paid digital advertising campaigns (Google Ads, display networks, remarketing, etc.) to drive awareness and conversion.
Create and manage email marketing campaigns to engage prospective students, educators, parents, and partners.
Analyse performance metrics across digital channels to improve reach, engagement, and ROI.
Collaborate with the Social Media Marketing Manager to align messaging and coordinate campaign timing.
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Website & Content Management
Create, edit, and publish high-quality web content that clearly communicates JLI’s programmes, events, and achievements.
Maintain and update the JLI website (CMS/WordPress), ensuring pages are accurate, engaging, and aligned with brand standards.
Optimise the website for user experience (UX), SEO, and lead conversion.
Develop landing pages and digital assets to support marketing, admissions, and event campaigns.
Ensure website analytics and tracking are properly implemented and used for performance evaluation.
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Event Communications
Support digital communications and promotional activities leading up to JLI’s global events (summer schools, essay competitions, conferences, etc.).
Coordinate event-related email campaigns, announcements, registration reminders, and follow-ups.
Provide digital communication support during live events, ensuring timely updates and professional digital presence.
Collaborate with Event Managers to align digital strategies with event timelines and participant engagement goals.
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Email Marketing & CRM Management
Design and implement a robust segmentation strategy for JLI audiences (students, educators, parents, alumni, and partners).
Maintain accurate and up-to-date contact lists and CRM data to ensure precise targeting.
Track and report on campaign performance and list health (open rates, engagement metrics, unsubscribe trends, etc.).
Collaborate with the Admissions team to coordinate applicant communications and nurture prospective leads.
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Programme Logistics
Develop and execute a comprehensive social media strategy to enhance brand visibility and engagement across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
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Cross-Department Coordination
Facilitate communication between different teams to support programme execution.
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Participant Experience & Community Engagement
Ensure that every JLI event provides a world-class educational experience and reflects the Institute’s values.
Develop strategies to enhance participant engagement before, during, and after events.
Support post-event communications, surveys, and feedback collection to inform future improvements.
Contribute to community-building efforts by fostering ongoing relationships with alumni, educators, and partners.
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Collaboration & Coordination
Partner closely with:
Social Media Marketing Manager to maintain consistent brand messaging and integrated campaign delivery.
Event Managers to ensure digital marketing supports event promotion and communications.
Admissions teams to streamline lead capture, conversion, and follow-up.
Manage external vendors, web developers, or creative partners as needed for specialised digital projects.
Qualifications & Experience
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Proven experience in digital marketing, SEO/SEM, and campaign management, ideally within education, nonprofit, or academic settings.
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Demonstrated ability to manage and optimise digital marketing channels such as email, paid search, display advertising, and content marketing.
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Strong writing and editing skills with the ability to produce engaging, high-quality email and web content.
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Proficiency with tools such as:
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CMS platforms (WordPress preferred)
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Google Ads and Google Analytics (including GA4)
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Email marketing platforms (Mailchimp or equivalent)
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CRM systems and data segmentation
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Understanding of SEO best practices, keyword research, and performance tracking.
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Excellent project management and organisational skills, capable of coordinating multiple initiatives across time zones.
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Collaborative and adaptable, comfortable working with international teams.
Skills & Attributes for Success
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Strategic thinker with an analytical mindset and creative flair.
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Strong attention to detail, accuracy, and visual presentation.
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Ability to work independently while collaborating effectively with cross-functional teams.
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Proactive problem-solver who enjoys improving systems and processes.
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Passionate about education, intellectual development, and global outreach.
What We Offer
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Fully Remote Role
Work from anywhere in the world (except the British Virgin Islands).
International travel to JLI events.
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Professional Growth
Opportunities to advance within the organization after 18–24 months of successful performance.
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Global Opportunities
Potential travel to our international summer programmes in prestigious locations.
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Inspiring Work
Engage with bright students and leading academics from top universities worldwide.
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Mission-Driven Work
Be part of an organization dedicated to inspiring the next generation of thinkers.
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Supportive Team
Work alongside a highly competent and motivated team dedicated to your success.
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Creative Freedom
Your ideas and initiatives are valued—we encourage innovation.
Apply To This Position
To apply, please submit your information and upload your CV and cover letter. Please limit your cover letter to 250 words or less.